On 18th Feb, online gambling folks witnessed a rather surprising event when Williams Interactive, the online division of WMS Gaming, sold its famous website JackpotParty.com to SlotsMagic.com, one of its potential competitors in the highly lucrative yet ultra competitive online casino sector . Williams Interactive officials announced that their players at JackpotParty.com will be shifted to the SlotsMagic.com platform. This looks like a fantastic move for Slots Magic as they will add around 200 real money pokies games to their catalogue of games, including some of the most recognised and most successful games ever to be released.
But it’s not all one-way traffic, and early indications are that the deal will also be of benefit to WMS Gaming. It is now quitting its B2C real-money gaming business in the United Kingdom and refocusing their interest on the B2B marketplace. To quote Orrin J. Edidin, Group Chief Executive for Williams Interactive: “After four years operating the award-winning JackpotParty.com online casino, Williams Interactive is now focusing its efforts and resources on the best-in-class digital distribution of our unrivalled content library of casino games…” According to him it’s a new step forward and he has shown great confidence in SkillOnNet. This is great news for players interested in playing the latest Aussie pokies from manufacturers such as Williams Interactive.
Furthermore, SkillOnNet’s Business Development Manager commented: “We are proud to be working with Williams Interactive on a project of such magnitude for our first real foray into the UK market. SkillOnNet will offer the same classic WMS slots JackpotParty.com players have come to love, plus our suite of exclusive 3D slots and games from many other popular slot providers. Acquiring the activity of JackpotParty.com will put SkillOnNet in position to become a serious player in the very competitive UK market.” This means that the players will find SlotsMagic quite compelling especially in the light of recent announcement that SkillOnNet platforms have been linked with Williams Interactive Remote Game Server. So, the SkillOnNet players will have access to Barcrest and WMS real money Pokies games on computers and mobiles.
The players will have a definite advantage of more choice and in addition to SlotsMagic’s interesting games; they can now enjoy the fun and challenging games created by William’s Interactive. SlotsMagic officials are really confident that with this development, they can wipe out their competition and strengthen their position in Australia’s gaming market, and it is rumored that they aim to launch a number of new Aussie Pokies games in the coming months in an attempt to compete with popular classics such as Aristocrat Technologies Queen of the Nile.
Both Williams Interactive and SkillOnNet did a lot of thinking while signing this deal and they believe that they have benefitted each other and the industry. Both the parties have a very strong background and have contributed a lot to online gaming. Williams Interactive, on one hand, is an exclusively owned subsidiary of Scientific Games Corporation which provides solutions to the worldwide iGaming industry and serves as a marketing platform for promoting iGames. It also provides a high-quality library of Barcrest slot themes and WMS Gaming to the iGaming industry. SkillOnNet, on the other hand, is a key provider of casino software to the gambling industry. It offers outstanding development and distribution services to some of the important online casino brands through a B2B white label solution. Both of these “online industries” will bring gaming experience to new heights with this deal.